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A common misconception is that opportunities simply “occur” to entrepreneurs in a flash of insight. That may be how ideas come to us, but the process of uncovering opportunities is a little more complex. Opportunities aren’t just waiting around for an enterprising entrepreneur to come and find them. They are an extension of the entrepreneur.

Each person is a unique blend of his or her background, talent, insight, and perspective. Together these facets form a kind of “thumbprint” that is just as unique to each of us as our actual fingerprint. The concept of an entrepreneurial thumbprint is essential to understanding how opportunities interact with the entrepreneurs who cultivate them.

First, where do opportunities come from? Opportunities are cultivated through a variety of methods, and each of these methods is dependent entirely on the entrepreneur and his or her entrepreneurial thumbprint.