Читать книгу Starting a Business QuickStart Guide - Ken Colwell PhD MBA - Страница 18

Successful entrepreneurs don’t start new ventures because they believe it’s good for their health, and they don’t start new ventures to get rich. When it comes to moneymaking potential, starting your own business is one of the worst ways to become independently wealthy. In fact, once your venture clears the startup stage and begins courting investors, remember that professional investors tend to shy away from entrepreneurs who are looking to get rich from their business.

Obviously you want to benefit financially from your successful venture. However, the road to startup wealth is long and extremely uncertain. If your primary goal is to get rich fast, this isn’t the path for you. The stories you’ve read about tech “unicorns” that exploded into high growth and profitability are the extreme exception to the rule.

Investors look for talent, passion, and proof that your business can win. When assessing an opportunity, consider the ways in which it has the potential to achieve your goals. Of course, there are no guarantees, but if an opportunity isn’t likely to help you achieve your personal goals, then why would you follow through with it at all?