Читать книгу Starting a Business QuickStart Guide - Ken Colwell PhD MBA - Страница 16

It’s no secret that new ventures are entering a business landscape that is already crowded with established competitors. This means that the best way for new ventures to survive is to carve out a niche that they can dominate rather than compete as a small fish in a big pond. The space that your venture occupies can’t be written on a scrap of paper and pulled out of a hat. You must position yourself strategically.

What this means is that while passion about your venture is a necessary prerequisite for success, it isn’t enough. Just because you’re passionate about fitness does not mean that your gym will be successful. There are a lot of gyms out there—what sets yours apart?