Читать книгу Starting a Business QuickStart Guide - Ken Colwell PhD MBA - Страница 14

We know that opportunities start as ideas and that they can be cultivated though several different processes, but the critical question is “What makes a great opportunity?” After all the thinking, searching, and analysis, how do you separate opportunities that have real, actionable value from those that simply don’t make the cut?

A great opportunity:

 Solves a problem for a customer

 Exists in a strategic space that isn’t too crowded

 Can be executed in a strategic space where you can maintain a competitive advantage

 Has a reasonable potential to help you achieve your goals

 Fills a critical customer need that may or may not be obvious to them

 Is not obvious to others who don’t have your background, experience, or insight

 Does not exist independently of you, the entrepreneur

Let’s take a closer look at what makes an opportunity great.