Читать книгу Business Networking Simplified - Les Garnas - Страница 16

Now that you have a basic understanding of how a sound networking strategy should work, I’m going to help make the transition to active, face-to-face networking easier for you by pointing out that you’ve already been networking—perhaps not too consistently—for years. You just haven’t recognized it as networking! For example, you call business acquaintances to tell them about job opportunities you think they’d be right for. You’re at an industry conference and meet a colleague from another state with whom you plan to keep in touch. Your neighbor tells you about a possible lead for your business. You do the same for him during a neighborhood cocktail party conversation. All these seemingly random events are networking activities. Purposeful networking simply has a more consistent, thoughtful and directed focus. Same process. More-consistent application. Greater dedication, and better, more satisfying results. The key to your success is to build deeper, more lasting relationships with your networking partners.