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4.1 The four elements of your recruitment ad 4.1a The type of person you are looking for

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If you are not clear and specific in your ad about the qualifications you expect applicants to have, you are going to be disappointed when résumés start coming in. Clearly stating the qualifications you’re looking for minimizes the number of unsuitable résumés and applications and makes choosing interviewees much more manageable. Your ad should indicate:

• Specific job skills required

• Experience and background required

• Educational requirements

• Travel or relocation requirements

• Whether or not training will be provided

When stating these requirements, be particularly careful to avoid the excessive use of empty adjectives like “dynamic” or “creative.” Be precise and realistic. Don’t exaggerate the qualifications or responsibilities of the position.

Employee Management for Small Business

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