Читать книгу Building a Digital Future - Lipi Sarkar - Страница 32

Within the digital transformation strategy, the data is an illustrious citizen. We live in the data age, generating about 2.5 quintillion bytes of data per day. Data is the center of the business and powers the insights that can drive the actions of tomorrow.

To compete and be successful in today's market, it is not enough to simply sell products to our clients. Personalization is a key factor for consumers. Examples of this can be recognized at companies like YouTube or Netflix, which offer content to consumers based on their preferences, or e-commerce sites like Amazon, which make offers to customers based on past behavior. Finally, these are data collection platforms that will be used in the future to improve your value propositions or the customer experience, or perhaps to generate new products and services.

Therefore, data management is vital for organizations and there is a recognition that data is an asset and hence it should be managed in the same manner as financial assets; that is, for financial asset management we have accounting policies and accounting systems, so we should also have policies (data governance and appropriate tools, such as DWH/Data lake), proper management of metadata, and ensure data lineage. Businesses need to capture, analyze, predict, present, and report data. To be effective and efficient, data management must be part of the core strategy of the solution that we implement for users and clients.

The data originates from different applications, devices, channels, and services. The volume of data grows day by day. Normally the data is stored in different providers, technologies, and systems, in such a way that it is extremely difficult to integrate them and to have a consolidated database, which is very costly in time and resources.

Microsoft Dataverse was created that delivers a built-in low-code data platform and provides relational data storage, rich data types, enterprise grade governance, and a one-click solution deployment. Microsoft Project Oakdale is a data service in SaaS mode, which is easy to use, easy to manage, complies with legal regulations, is secure, and is globally scalable. As part of the Microsoft Power Platform (Figure 2.1), it requires no or little code to be written, so it can easily be used by everyone from knowledge workers to professional developers through Microsoft Teams. The new functionality empowers citizen developers and responds to business needs in a rapid and cost-effective way. During the COVID-19 pandemic, where certain areas of businesses needed to transform rapidly, Microsoft Project Oakdale through Microsoft Teams was a quick and rapid solution.

FIGURE 2.1 Microsoft Power Platform

Source: © Microsoft. Used with permission from Microsoft Corporation.

At the time of writing this book, Microsoft has announced that Common Data Service, the sophisticated and secure backbone that powers Dynamics 365 and Power Platform, has been renamed as Microsoft Dataverse. Another key part of that strategy is Microsoft Dataverse for Teams—the essential subset of Dataverse capabilities included as a powerful, built-in data platform for millions of Teams users at no additional cost.²

The combination of Microsoft's Dataverse, Power Platform, and Teams enables businesses to address complex and real problems with a low-code platform (Figure 2.2).