Читать книгу Managing Chaos - Lisa Welchman - Страница 13

Digital governance is a framework for establishing accountability, roles, and decision-making authority for an organization’s digital presence—which means its websites, mobile sites, social channels, and any other Internet and Web-enabled products and services. Having a well-designed digital governance framework minimizes the number of tactical debates regarding the nature and management of an organization’s digital presence by making clear who on your digital team has decision-making authority for these areas:

• Digital strategy: Who determines the direction for digital?

• Digital policy: Who specifies what your organization must and must not do online?

• Digital standards: Who decides the nature of your digital portfolio?

When these questions are answered and your digital governance framework is well implemented by leadership, your organization can look forward to a more productive work environment for all digital stakeholders and a higher-quality, more effective digital presence.

The work of the framework is to clarify who the decision makers are, but in order to understand who should decide matters related to strategy, policy, and standards, it’s important first to understand what these things are.