Читать книгу Managing Chaos - Lisa Welchman - Страница 21

The core digital team’s job is to conceptualize, architect, and oversee the full organizational digital presence. In most organizations, the core digital team is the set of resources you most likely called the “Web team.” In an environment where digital governance is immature, this team often has de facto authority over digital standards—that is, until a powerful stakeholder disagrees with them. Often, they are in either marketing/communications or your IT department. But technically speaking, the team can be anywhere in the organization. The core team has many responsibilities that can be distilled into two functions: program management and product management.

DO’S AND DON’TS

DON’T: Try to run your 100-person digital operation as a loose collaboration. Make sure that roles and responsibilities are well defined and that you have bridging functions cutting across working silos.