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Foreword

Introduction

PART I: MAKING A DIGITAL GOVERNANCE FRAMEWORK

CHAPTER 1

The Basics of Digital Governance

Why “Governance?”

What Is Digital Governance?

Digital Strategy

Digital Policy

Digital Standards

The Power of the Framework

Your Digital Governance: How Bad Is It?

Summary

CHAPTER 2

Your Digital Team: Where They Are and What They Do

What Is Your Digital Team?

Your Core Team

Your Distributed Digital Team

Committees, Councils, and Working Groups

Your Extended Team

Exercise: Establishing Your Field

Summary

CHAPTER 3

Digital Strategy: Aligning Expertise and Authority

The Organizational Response to Digital

Who Should Define Digital Strategy?

Do You Really Need a Separate Digital Strategy?

Is Your Leader a Digital Conservative or a Digital Progressive?

Summary

CHAPTER 4

Staying on Track with Digital Policy

Finding Your Digital Policy

Policy Is Boring and Standards Aren’t

Policy Attributes

Identifying a Policy Steward

Assigning Policy Authorship Responsibilities

Writing Digital Policy

Raising Awareness About Digital Policy

Summary

CHAPTER 5

Stopping the Infighting About Digital Standards

Why Digital Standards Are Important

Identifying a Standards Steward

Standards Definition and Documentation

Standards Dissemination

Identifying Standards Authors

Finding the Experts: Input vs. Decision-Making

Input and Decision-Making Exercise

Summary

CHAPTER 6

Five Digital Governance Design Factors

The Five Factors

Factor 1: Corporate Governance Dynamics

Factor 2: External Demands

Factor 3: Internet and World Wide Web Governance

Factor 4: Organizational Culture

Factor 5: The Nature of Your Digital Presence

Don’t Give Up

Summary

CHAPTER 7

Getting It Done

Identifying a Sponsor and an Advocate

Populating the Design Team

Starting the Design Effort

At Last—Implementing the Framework

Summary

CHAPTER 8

The Decision To Govern Well

Reason One: The Transformation Is Too Hard

Reason Two: We’re Too Important to Fail

Reason Three: We’re Too Profitable to Fail

Reason Four: Difficult People

Moving Forward in Less Than Ideal Circumstances

Internal Alignment

Quantify the Risk

Emphasize the Business Opportunity

Summary

PART II: CASE STUDIES

CHAPTER 9

Multinational Business-to-Business Case Study

Pre-Framework Dynamics

Our Overall Framework Recommendation

Digital Team Findings and Recommendations

Digital Strategy/Governance Advocacy Findings and Recommendations

Digital Policy Findings and Recommendations

Digital Standards Findings and Recommendations

After the Framework Definition

CHAPTER 10

Government Case Study

Pre-Framework Dynamics

Our Framework Recommendation

Web Team Findings and Recommendations

Web Strategy and Governance Advocacy Findings and Recommendations

Web Policy Findings and Recommendations

Web Standards Findings and Recommendations

Two Years Later

CHAPTER 11

Higher Education Case Study

Pre-Framework Dynamics

Our Overall Framework Recommendation

Digital Team Findings and Recommendations

The Core Team

Digital Strategy Findings and Recommendations

Digital Policy Findings and Recommendations

Digital Standards Findings and Recommendations

What Happened After We Left

CODA

You—This Time Next Year

Index

Acknowledgments

About the Author