Читать книгу Managing Chaos - Lisa Welchman - Страница 7
CONTENTS
ОглавлениеPART I: MAKING A DIGITAL GOVERNANCE FRAMEWORK
The Basics of Digital Governance
Your Digital Governance: How Bad Is It?
Your Digital Team: Where They Are and What They Do
Committees, Councils, and Working Groups
Exercise: Establishing Your Field
Digital Strategy: Aligning Expertise and Authority
The Organizational Response to Digital
Who Should Define Digital Strategy?
Do You Really Need a Separate Digital Strategy?
Is Your Leader a Digital Conservative or a Digital Progressive?
Staying on Track with Digital Policy
Policy Is Boring and Standards Aren’t
Assigning Policy Authorship Responsibilities
Raising Awareness About Digital Policy
Stopping the Infighting About Digital Standards
Why Digital Standards Are Important
Identifying a Standards Steward
Standards Definition and Documentation
Finding the Experts: Input vs. Decision-Making
Input and Decision-Making Exercise
Five Digital Governance Design Factors
Factor 1: Corporate Governance Dynamics
Factor 3: Internet and World Wide Web Governance
Factor 4: Organizational Culture
Factor 5: The Nature of Your Digital Presence
Getting It Done
Identifying a Sponsor and an Advocate
At Last—Implementing the Framework
The Decision To Govern Well
Reason One: The Transformation Is Too Hard
Reason Two: We’re Too Important to Fail
Reason Three: We’re Too Profitable to Fail
Moving Forward in Less Than Ideal Circumstances
Emphasize the Business Opportunity
Multinational Business-to-Business Case Study
Our Overall Framework Recommendation
Digital Team Findings and Recommendations
Digital Strategy/Governance Advocacy Findings and Recommendations
Digital Policy Findings and Recommendations
Digital Standards Findings and Recommendations
After the Framework Definition
Government Case Study
Web Team Findings and Recommendations
Web Strategy and Governance Advocacy Findings and Recommendations
Web Policy Findings and Recommendations
Web Standards Findings and Recommendations
Higher Education Case Study
Our Overall Framework Recommendation
Digital Team Findings and Recommendations
Digital Strategy Findings and Recommendations
Digital Policy Findings and Recommendations
Digital Standards Findings and Recommendations
You—This Time Next Year
