Читать книгу EMPOWERED - Marty Cagan - Страница 32

It's also essential for the new product manager to gain a deep understanding of the financials regarding her product. This involves both the revenue side as well as costs.

I've long advocated making a friend in finance for this purpose. There is a set of financial‐related KPIs for every product, and you need to first understand what those KPIs are (e.g., lifetime value of the customer), and what they mean (e.g., how is lifetime value calculated?). Finally, you need to learn where your product stands (e.g., is your lifetime value sufficient compared to your cost to acquire new customers?).²