Читать книгу EMPOWERED - Marty Cagan - Страница 36

This topic really should be obvious, but I can't tell you how often I meet a product manager who doesn't actually know their own product beyond how to give a basic demo. But hopefully it's clear that a product manager must be an expert user of her own product in order to be trusted.

For consumer products, it is not usually very hard to become expert on the product's use, but for products for businesses this can be much more difficult—especially when the product manager lacks the domain knowledge.

Coming up to speed on this typically involves reading whatever user or customer documentation exists, taking whatever training classes may exist, spending time with customer service staff, and if at all possible, using your own products on a daily basis (this is known as dogfooding).

As a clear litmus test, if an important industry analyst were to offer to come visit your company to discuss your product, either the product manager would give the briefing herself, or at a minimum she would be spending significant time preparing the person who would be giving the briefing (usually the product marketing manager).