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In general, product delivery techniques are the focus of the engineers on the team. However, it's important for the product manager to understand the delivery techniques that are being used (e.g., continuous delivery), and in some cases—such as release planning—to take a more active role.

For example, for certain large product changes, a parallel deployment may be called for. The product manager needs to know what these techniques entail—especially the additional engineering costs—to make suitable decisions regarding delivery.