Читать книгу EMPOWERED - Marty Cagan - Страница 35

The areas above are common to almost every product, but it's also true that many products have one or more additional areas, depending on the nature of the company.

If the company is structured around multiple business units, then these business unit leaders (e.g., GMs) are critical stakeholders.

Similarly, media companies have editorial/content; e‐commerce companies have merchandising; hardware or device companies have manufacturing; and companies that sell globally have international, as just a few examples.