Читать книгу Blockchain Data Analytics For Dummies - Michael G. Solomon - Страница 12

The increased trend toward personalized offerings both depends on data and exposes data’s importance to business operations. Data is no longer simply a consequence of engaging in transactions — data is necessary to increase the volume of transactions. Organizations are learning how valuable data is to their capability to conduct and expand operations. If you want to stay competitive in today’s economy, you’ll have to provide an experience that's responsive and personal. Data from previous transactions makes it possible to anticipate subsequent activity and tailor offerings to customer and partner preferences.

For example, the items you’ve bought online in the past give online shopping sites such as Amazon.com enough of your background to be able to make suggestions for additional purchases. Using past data to recommend future purchase or actions is a common way to derive value from data. In this section, I introduce three ways organizations can identify data with the greatest potential value.