Читать книгу Blockchain Data Analytics For Dummies - Michael G. Solomon - Страница 13

Over the past two decades, many organizations have come to view data as the primary fuel of the information age. Since the dawn of the twenty-first century, many organizations with data as their central business driver either started or expanded rapidly. Amazon relies on customer data to make additional purchase suggestions, while companies such as Facebook and Google rely on data as their primary product to drive advertising revenue. All these organizations found ways to turn data into revenue.

As data becomes more directly associated with revenue, data giants Google, Facebook, and Amazon control a growing demand for access to that data. Users have long been encouraged to share their personal data and activities, with little or no compensation. In the beginning, the perception was that sharing personal data was harmless and had little value.

However, a growing number of consumers and business partners realize that their data has value. Legislative bodies have recognized the importance of personal data and are passing new levels of privacy protection legislation each year. Data not only has value in and of itself but, when linked to other related personal data, can also provide valuable insight into personal behavior.

The realization that personal data has value has resulted in a game of sorts. Organizations that value consumer data attempt to acquire as much data as possible, while consumers are becoming more willing to deny free access to their personal data or demand compensation. Compensation often takes the form not of a direct monetary payment but of other perks or discounts.