Читать книгу Blockchain Data Analytics For Dummies - Michael G. Solomon - Страница 20

Data can unlock lots of secrets. Data you collect through regular interactions with your customers and business partners can help you understand them and better meet their needs and wants. Assuming you have taken measures to protect individual privacy and have permission to collect and use the data, analyzing that data can benefit your organization and your customers (and partners, too).

A common way to use data is to build analytics models that help to explain the data, uncover hidden information, and even predict future behavior. Data analytics is all about using formal methods to unlock secrets that your data is hiding. These secrets aren’t hidden on purpose — they just get lost in the mountains of data you collect. Without a structured approach to examining your data, you might miss some of its value that can lead to increased revenue.