Читать книгу Blockchain Data Analytics For Dummies - Michael G. Solomon - Страница 16

The information age offers many new opportunities and just as many (if not more) challenges. The vast amount of data available to organizations of all types empowers advanced decision-making and raises new questions of privacy and ethics. Consumer protection groups have long been voicing concerns about how personal data is being used. In response to discovered abuses and the recognition of potential future abuses, governing bodies around the world have passed regulations and legislation to limit how data is collected and used.

Although collecting a few pieces of information about a customer may seem innocent, it doesn’t take long for accumulated data to paint a picture of an individual’s personal characteristics and behavior. Knowing the past behavior of someone makes it relatively easy to predict the person's future actions and choices. Predicting actions has value for marketing but also poses a danger to an individual’s privacy.