Читать книгу Blockchain Data Analytics For Dummies - Michael G. Solomon - Страница 14

As organizations realize the increasing value of consumer and partner data, the more they explore ways to leverage that value. When consumers interact with any organization, or organizations interact with partners, a trail of data artifacts is left behind. Artifacts that document transaction timing and contents, as well as any changes to data, describe how entities interact with organizations. As more interactions with all types of organizations become more automated, the quantity and frequency of data artifacts increases.

Organizations that collect data artifacts find that not all are useful — at least not to that organization. However, as data becomes more and more valuable, many organizations have expanded the scope of data they collect with the intention of selling that data to other organizations. As data becomes a source of both direct and indirect revenue, data collection and management moves from a supporting role to a strategic planning concern.

For example, political campaigns routinely spend large sums of money to purchase demographic information on customers who have purchased specific types of products. Political candidates who strongly support environmental issues find value in identifying people who purchase green products because these customers are likely potential supporters. The identities can then be used to solicit campaign donations.

The overuse of data selling has led to concern and frustration over personal privacy. Most people come to the eventual realization that online activity has consequences. Every time you provide your email address or telephone number to anyone, your data will likely end up being used by some other organization (or probably multiple organizations). Always be careful about what data you allow others to use.

Sharing and exchanging data isn’t always bad. In some cases, you want your data to be shared among businesses and organizations. For example, sharing the complete service history for your car could make getting service easier and more reliable. With shared service data, you could take your car to any service provider and not have to remember the last time you had the oil changed or tires rotated. Techniques that support beneficial and responsible data sharing among organizations can be valuable to business and consumers.