Читать книгу Start & Run a Graphic Design Business - Michael Huggins - Страница 10

The answer is yes, you can make a living in the graphic design business, but first you’ll have to get your left-brain working a little for you. You’ll need to learn new skills and abilities that you probably never imagined you would need. You’ll need business and people skills that will not only make your design talents far more attractive but more profitable as well.

One of the neat things about starting your own design business is that almost anyone can give it a whirl, with very little risk. Starting your design business can happen with just a little overhead and relatively small start-up costs. You can literally start your business tomorrow with a computer, a basic printer, some business cards, and a desk to work on. Of course you’ll need a little talent, a computer program or two, a few interpersonal skills, a little practice, and the desire to keep learning. That stuff won’t be hard to pick up and before you know it, you’ll be all set!

With the current overcrowded communications environment it’s no wonder that effective visuals are always in high demand. Graphic design is everywhere. It impacts our lives moment by moment, and most of us just accept it as part of our culture. We see evidence of it every day. In fact, thousands of businesses use graphic design in one form or another. It attracts our attention and gains our mind share, which is consumer awareness of a brand or product. Businesses all over the world want to stand out and be remembered by people so it’s no surprise that good design communication is always in demand.

Graphic design thrives in a competitive marketplace, and that’s where we find ourselves today. We’re not just talking about local competition! Thanks to technology, almost any company is able to do business and compete globally. In fact more competition has made the need to be seen and heard a must. It’s the designer’s job to combine image, offer, and message in an unforgettable way that impacts people and increases sales. It’s the graphic designer that plays an important role in helping get those messages to the world in a way that gets people to stop and take notice.