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Graphic design uses media to promote, inform, persuade, or sell to prospects and customers. Media is simply the device or vehicle that is used to deliver the message to the person reading it. Generally, you can group media into three basic categories that designers most commonly use.

• Print media: This category includes brochures, flyers, books, and booklets — basically anything that requires traditional printing. Often print media has other speciality subset categories that make these media even more complex such as outdoor media, advertising media, and magazines.

• Digital media: Surf the Internet for 30 seconds and you are bombarded with graphic imagery. It’s everywhere on the Internet and the demand is only getting higher. In fact, the Internet is one of the biggest consumers of graphic design. Businesses and people use design to get and keep a person’s attention. Digital media applies to any type of presentation that appears on your computer. It could be a PowerPoint presentation, a slide show, or some other computer-related imagery.

• Film media: The use of traditional film has changed dramatically, and actual “film” is not used as it once was. Film media covers both traditional film and digital film, including video. This could include graphics for television advertising, sports, titles for movies, or short video spots.