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2 I love Understanding What It Means to Be a Design Entrepreneur

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Success in any design business has to do with many factors: a lucrative marketplace, the ability to reach your market, your salesmanship, and the level of service you give your clients, to name just a few. It isn’t wholly dependent on your design and creativity.

Being creative is important to your business, but it’s only one component of your service offering. It isn’t as simple as creating artwork and collecting a check for it. In fact, if you’re just interested in creating art all day then maybe a design business isn’t for you. To have a successful design business you need to develop a business mind-set. That means you change from thinking of yourself as a designer in business, to a businessperson who just happens to be a designer.

If you own a design business, it’s very important to think like an entrepreneur. Yes, your clients will look to you for creativity, but they will also look to you for professional business guidance. This means that they’ll expect you to understand basic business concepts, values, and goals. You will need to put the needs of their business ahead of your own creative desires and love of design. What you do creatively has to benefit their business.

Start & Run a Graphic Design Business

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