Читать книгу Start & Run a Graphic Design Business - Michael Huggins - Страница 8

Graphic design services can be targeted to a wide variety of clients such as marketing managers, business owners, CEOs, PR departments, and just about anyone who uses visual media to communicate, persuade, or sell to others.

Some of the largest buyers of design services are big corporations with marketing departments who create many programs and have substantial budgets. In these types of companies you often deal with a marketing professional of some sort; for example, the VP of marketing or a marketing manager. In fact, many large companies may have more than one division with more than one marketing manager. It’s like having many clients in one location. These businesses can represent a one-stop shop for your business. As a result, some designers never have to market or advertise to individuals outside of one company.

Many midsized businesses also have marketing managers who use design services. These individuals often don’t have the internal staff to help support their departments so they regularly use the services of outside designers. They are constantly on the lookout for new talent and fresh thinking.

Another big market for design services is the entrepreneur. Depending on the size and structure of the company you service, you may never deal with a marketing person. Instead, you might deal with the actual owner, a business partner, or even the VP of sales. It all depends on the type of company it is and the business structure they have. Most often you will be dealing with someone who is directly responsible for business development (i.e., growing the business).

This only covers those who use design to advertise and market. There are many other buyers of design services who use graphic design as part of their final product; for example, book publishing companies, magazine publishers, and manufacturers of products are also great potential customers for your graphic design business.