Читать книгу Start & Run a Graphic Design Business - Michael Huggins - Страница 9

Many people you deal with may not have any experience in purchasing design — they just know that they need something. For example, website design. Almost all businesses today need a website — from super large corporations to the mom-and-pop shops down the street. When a designer specializes in one particular design discipline he or she can attract clients from many different markets. You’ll practically find a market for any type of design discipline. If you can do it, and specialize in it, then you can bet that someone is probably looking for it. Here are just a few graphic design specialties:

• Packaging

• Web

• Trade show

• Marketing and promotions

• Point-of-purchase (POP) display

• Signs

• Business-to-business (B2B) communications

• Business-to-consumer (B2C) or retail design

• Advertising

• Direct response

• Corporate identity and branding