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Главная Авторы Michelle Krasniak Social Media Marketing All-in-One For Dummies

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Social Media Marketing All-in-One For Dummies

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Страница 1Страница 2 Social Media Marketing ALL-IN-ONE For Dummies® To view this book's Cheat Sheet, simply go to www.dummies.com and search for “Social Media Marketing ALL-IN-ONE For Dummies Cheat Sheet” in the Search box. Table of Contents List of Tables List of Illustrations Guide Pages Страница 8Страница 9Страница 10 Making the Business Case for Social Media Making Your Social Debut Defining Social Media Marketing Understanding the Benefits of Social Media Casting a wide net to catch your target market Branding Building relationships Improving business processes Improving search engine rankings Selling in the social media marketplace Finding alternative advertising opportunities Understanding the Cons of Social Media Integrating Social Media into Your Overall Marketing Effort Developing a Strategic Social Media Marketing Plan Establishing goals Setting quantifiable objectives Identifying your target markets Estimating costs Valuing social media ROI Страница 30 Tallying the Bottom Line Preparing to Calculate Return on Investment Accounting for Customers Acquired Online Comparing the costs of customer acquisition One is silver and the other gold Establishing Key Performance Indicators for Sales Tracking Leads Understanding Other Common Business Metrics Break-even point Profit margin Revenue versus profit Determining Return on Investment SOCIAL MEDIA BOOSTS B2B COMPANIES, TOO Страница 44 Plotting Your Social Media Marketing Strategy Locating Your Target Market Online Segmenting Your B2C Market Demographics Geographic location Purchasing behavior in different life stages Psychographics or lifestyle Affinity groups Researching B2B Markets Conducting Other Types of Market Research Online Identifying influencers Understanding why people use social media services Setting Up Your Social Media Marketing Plan SOCIAL MEDIA HELPS RAISE THE DOUGH Страница 59 Managing Your Cybersocial Campaign Managing Your Social Media Schedule Controlling the time commitment Selecting activity days Allowing for ramp-up time Developing your social date book Creating a social media dashboard Building Your Social Media Marketing Dream Team Seeking a skilled social media director Looking inside Hiring experts Creating a Social Media Marketing Policy Staying on the Right Side of the Law Obtaining permission to avoid infringement SAMPLE COPYRIGHT PERMISSION Respecting privacy Revealing product endorsement relationships Protecting Your Brand Reputation Страница 78Страница 79 Discovering Helpful Tech Tools Keeping Track of the Social Media Scene Saving Time with Content-Distribution Tools Alternative Content-Distribution Services Buffer Hootsuite OnlyWire SocialFlow TweetDeck UberSocial Snipping Ugly URLs Using E-Commerce Tools for Social Sites Selling through links Displaying products on social media channels Selling directly on social media Selling on Facebook Selling on Pinterest Selling on Instagram Reviewing third-party products for selling through social media MAKING A ROYAL LIVING FROM SOCIAL SALES WooCommerce StoreYa Ecwid Shopify Other resources for selling on social media Keeping Your Ear to the Social Ground Deciding what to monitor and why Deciding which tools to use Using free or inexpensive social monitoring tools Brand 24 Google Alerts Google Trends HowSociable IFTTT (If This Then That) Mention Social Mention Sprout Social Talkwalker Alerts Measuring the Buzz by Type of Service {buyButton}

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