Читать книгу Social Media Marketing All-in-One For Dummies - Michelle Krasniak - Страница 19

Just as you optimize your website, you should optimize your social media outlets for search engine ranking. Now that search engines are cataloging Twitter and Facebook and other appearances on social media, you can gain additional front-page real estate for your company on Google, Yahoo!, and Bing.

Search engines recognize most appearances on social media as inbound links, which also improve where your site will appear in natural search results.

Use a core set of search terms and keywords across as many sites as possible. Book 2, Chapters 2 and 3 deal with search engine optimization, including tactics to avoid because they could get you in trouble for spamming.

Optimization pays off in other ways: in results on real-time searches, which are now available on primary search engines; on external search engines that focus on blogs or other social media services; and on internal, site-specific search engines.