Читать книгу Social Media Marketing All-in-One For Dummies - Michelle Krasniak - Страница 20

Conventional thinking several years ago suggested that social media was designed for long-term engagement — for marketing and branding rather than for sales. However, more and more social media channels now offer the opportunity for direct sales from their sites. In addition to selling on major social media channels such as Facebook, Pinterest, Twitter, and Instagram, you will also find selling opportunities on smaller, niche social media:

 Sell music and event tickets. SoundCloud and ReverbNation, which cater to music and entertainment, are appropriate social media sites for these products.

 Include a link to your online store on social-shopping services. Recommend products — particularly apparel, jewelry, beauty, and decor — as OpenSky does.

 Offer promotional codes or special deals to followers. Offering codes or deals on particular networks encourages your followers to visit your site to make a purchase. You can also announce sales or events.

 Place links to online or third-party stores such as Etsy (see Book 2, Chapter 1) on your profile pages on various services. Some social media channels offer widgets that visually showcase your products and link to your online store, PayPal, or the equivalent to conclude a transaction.

 Include a sign-up option for your e-newsletter. It offers a bridge to sales.

The chart in Figure 1-8 shows the results of The Manifest’s 2019 Small Business Advertising survey that looked at how effective the different types of advertising were at helping small businesses meet their goals.

Adapted from The Manifest’s 2019 Small Business Advertising survey

FIGURE 1-8: Social media is what helps small businesses meet their goals the most.

Include sales offers in a stream of information and news to avoid turning your social media site into a series of never-ending advertisements.