Читать книгу Social Media Marketing All-in-One For Dummies - Michelle Krasniak - Страница 12

Like any form of marketing, social media takes some thought. It can become an enormous siphon of your time, and short-term profits are rare. Social media marketing is a long-term commitment.

So, should you or shouldn’t you invest time and effort in this marketing avenue? If you answer in the affirmative, you immediately confront another decision: What form should that investment take? The number of options is overwhelming; you can never use every technique and certainly can’t do them all at once. In fact, if you’re on social platforms that aren’t appropriate for your brand, you could be doing more harm than good. Don’t worry, though, we discuss how to determine the appropriate places to be online in Chapter 3 of this book. If you take our advice, chances are you won’t run into that problem.

Figure 1-1 shows that most small businesses involved in social media use Facebook, with Instagram and Twitter coming in second and third place.

Adapted from eMarketer

FIGURE 1-1: Facebook still reigns supreme as the top social media platform that marketers use.