Читать книгу Social Media Marketing All-in-One For Dummies - Michelle Krasniak - Страница 14

Social media marketing carries many benefits. One of the most important is that you don’t have to front any cash for most social media services. Of course, there’s a downside: Most services require a significant time investment to initiate and maintain a social media marketing campaign, and many limit distribution of unpaid posts, charging for advertising and distributing posts to your desired markets.

As you read the following sections, think about whether each benefit applies to your needs. How important is it to your business? How much time are you willing to allocate to it? What kind of payoff would you expect? Figure 1-6 shows how the CPM (cost per thousand impressions) of social media can be as low as $2.50, which translates to at least four times less than what the same attention costs using traditional marketing methods.

Created with data compiled from Lyfe Marketing

FIGURE 1-6: The cost of social media compared to other marketing tactics.