Читать книгу Social Media Marketing All-in-One For Dummies - Michelle Krasniak - Страница 18

Already, many clever businesses have found ways to use social media to improve business processes. Though individual applications depend on the nature of your business, consider leveraging social media to

 Promptly detect and correct customer problems or complaints.

 Obtain customer feedback and input on new product designs or changes.

 Provide tech support to many people at one time; if one person has a question, chances are good that others do, too.

 Improve service delivery, such as cafes that accept to-go orders on Twitter or Facebook, or food carts that notify customers where and when their carts will arrive.

 Locate qualified new vendors, service providers, and employees by using professional networks such as LinkedIn.

 Collect critical market intelligence on your industry and competitors by watching content on appropriate social media.

 Use geolocation, tweets, and mobile search services to drive neighborhood traffic to brick-and-mortar stores during slow times and to acquire new customers.

Marketing is only part of your company, but all of your company is marketing. Social media is a ripe environment for this hypothesis, where every part of a company, from human resources to tech support, and from engineering to sales, can be involved.