Читать книгу Social Media Marketing All-in-One For Dummies - Michelle Krasniak - Страница 46

Nothing is more important in marketing than identifying and understanding your target audience (or audiences). After you can describe your customers’ and prospects’ demographic characteristics, where they live, and what social media they use, you’re in a position to focus your social marketing efforts on those people most likely to buy your products or services. (Be sure to include the description of your target market in your Social Media Marketing Goals statement, discussed in Book 1, Chapter 1.)

Because social media techniques focus on inexpensive ways to reach niche markets with specific messages, they’re tailor-made for a guerrilla-marketing approach. As with all guerrilla-marketing activities, target one market at a time.

Don’t dilute your marketing budget or labor by trying to reach too many audiences at a time. People still need to see your message or brand name at least seven times to remember it. Trying to boost yourself to the forefront of everyone’s mind all at once is expensive.

Focus your resources on one niche at a time. After you succeed, invest your profits in the next niche. It may seem counterintuitive, but it works.

Don’t let setting priorities among niches paralyze you. Your choice of niches usually doesn’t matter. If you aren’t sure, go first for what seems to be the biggest market or the easiest one to reach.