Читать книгу Social Media Marketing All-in-One For Dummies - Michelle Krasniak - Страница 62

Social media can become addictive. If you truly like what you’re doing, the time problem might reverse. Rather than spend too little time, you spend too much. You might find it difficult to avoid the temptation of continually reading what others have to say about your business or spending all your time tweeting, streaming, and posting.

Just as you stick to your initial dollar budget, keep to your initial time budget, at least for the first month until you see what works. After you determine which techniques have the greatest promise, you can rearrange your own efforts as well as your team’s.

Social media marketing is only part of your online-marketing effort, and online marketing is only part of your overall marketing.