Читать книгу Social Media Marketing All-in-One For Dummies - Michelle Krasniak - Страница 63

One way to control the time you spend on social media is to select specific days and times for it. Many business people set aside regularly recurring blocks of time, such as a quiet Friday afternoon, for marketing-related tasks, whether they’re conducting competitor research, writing press releases or newsletters for the following week, obtaining inbound links, or handling their social media marketing tasks.

Other people prefer to allocate their time early in the morning, at lunchtime, or just before leaving work each evening. The time slot you choose usually doesn’t matter, unless you’re offering a time-dependent service, such as accepting to-go orders for breakfast burritos via Twitter.

Whatever the case, allot time for every task on your Social Media Activity Calendar, followed by the initials of the person responsible for executing the task.