Читать книгу Social Media Marketing All-in-One For Dummies - Michelle Krasniak - Страница 54

The amount of research available online can be paralyzing. A well-crafted search yields most, if not all, of the social marketing research you need. You aren’t writing an academic paper; you’re running a business with limited time and resources. Set aside a week or two for research, and then start laying out your approach.

Don’t be afraid to experiment on a small scale. In the end, what matters is what happens with your business while you integrate social media into your marketing plan, not what happens to businesses on average.

Despite these statements, you might want to touch on two other research points:

 The most influential sites, posters, or pages on your preferred social media: You can learn from them.

 Understanding what motivates people to use certain types of social media: Make the content you provide meet their expectations and desires.