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Allowing for ramp-up time

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Even if you’re the only person involved, allow time for learning before your official social media launch date. Everyone needs time to observe, to master new tools, to practice posting and responding, to experiment, and to decide what works before rolling out your plan.

Bring your new social media venues online one at a time. This strategy not only helps you evaluate which social media venue works but also reduces stress on you and your staff.

Social Media Marketing All-in-One For Dummies

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