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By now you should have a list of product possibilities. Keep these products in mind when you read through Chapter 9 about where to find customers. Every food niche has pros and cons, so it’s important to select the best fit for your interests, lifestyle, and goals. Before you settle on your product line, there are some miscellaneous issues to consider which might not be obvious to those without a background in the food industry. None of the following issues are insurmountable, but they are issues you might need to address.