Читать книгу Start & Run a Home-Based Food Business - Mimi Shotland Fix - Страница 34

Become very good at making a few things instead of average at making a wide variety. A woman I knew in Georgia had a solid business with regular customers. She made basic cakes and sweet breads, and a few cookies and brownies. As she showed me her order form, she said, “I do these things and I do them very, very well. My customers can always count on getting the same excellent cake each time they order. And I can count on them to keep ordering.” Go for perfection; be better at making what you make than anyone else.

If your food quality, service, price, and convenience are better than that of other businesses, you are off to a great start. Perhaps that’s all you need to make money. But business can entail more than just the basics. You don’t need to resort to gimmickry to have a successful business, but creating something uniquely yours can give you a tremendous edge.