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The company values section describes how you want your company to be viewed by the public. Talk about the kind of product line you plan to offer and the overall idea behind your product choices. Will you bake homemade goodies or products that are for a special diet?

If you have a company theme — for instance, you only use ecologically friendly products or you promote recycling — add that information. If you are involved in community activities related to your business, add that in this section as well.