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The description of the business and products covers several issues. It discusses the name of your business, its location, and the products you plan to sell.

Include the name of your business, why you chose that name, and how it will attract customers. You will also want to add the business address or location. If it’s in your home, briefly state that you will have an inspected, legal kitchen. If you will be using another kitchen, discuss the facilities included and mention any support that is offered. Also note where your bookkeeping and business office will be located.

Review the products you plan to offer and why you chose those products. You can also list your ideas for future products. Discuss your delivery methods and how products will get to customers. You can briefly describe your target customers and why they will choose your products over your competitors’. This is especially important if you are looking at a niche business such as special diet foods or meal parts for home delivery.