Читать книгу Start & Run a Home-Based Food Business - Mimi Shotland Fix - Страница 33

A signature product is something you make that no on else does. It can take a few years for your signature product to get recognition, but you can generate steady business with a product uniquely yours. If you already have a secret recipe, dress it up so that it looks and tastes different than everyone else’s. Or look around in cookbooks and magazines, and search the Internet for ideas. The trick is to take an idea and make it your own. Even if you have always been better at copying than creating, ask for suggestions from friends, family, coworkers, and neighbors, and experiment from there.

With no competition for your product, you can charge more and encourage repeat specialty orders. Ideally, your signature product would be a must-have for certain occasions — perhaps a Pink Champagne Cake for Mother’s Day, a specialty Breakfast Bread Basket for morning office meetings, or Candyland Cupcakes for baby and wedding showers.

There’s a cookie business in Minneapolis that began by offering only oatmeal chocolate chip cookies. Owned by Anne and Dennis Tank, Tank Goodness delivers warm cookies in a Mini Cooper. On several levels they set themselves apart — still-warm cookies baked in a home kitchen and delivered in a cute vehicle. They have a charming website, which can be found following the link listed in the Resources section.