Читать книгу What Business Should I Start? - Rhonda Abrams - Страница 44

Don’t forget the “business” part of your business. It’s great to be with people, to entertain, to be the life of the party, but you also must be sending out the invoices, paying the bills, building a database of contacts, and earning a profit.

You hate paperwork! Your attitude is, “Darling, who has time to fill out forms when there’s an audience waiting?” But someone’s got to keep track of your accounts and file the taxes. If not you, then get someone you trust—and who is trustworthy—to do it for you. Look for someone who is an Organizer/Administrator E-Type to balance you.

Forget the “artistic temperament.” You’ve got to get along with others. Unless you truly excel in your art or craft (e.g., acting, singing, hairdressing), you’ll still be selling yourself. People have to want to be with you.

Hospitality businesses, especially restaurants and bars, have notoriously high failure rates. It is certainly possible to be successful, but learn as much as possible about your type of business before you open up shop. In many cases, the best way to do this is to work as an employee for a year or two in the type of business you’re interested in.

Don’t allow your ego to keep you from earning a living. Yes, I know—it seems “beneath you” to sing at a 13-year-old’s party or to add hamburgers to your menu, but sometimes you have to bend to market realities. Unless your business aspiration is an “Actualizing Activity,” (see page 75) you need to pay your bills.