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Watch out for . . .

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Paperwork. Most salespeople like to be out making sales, not filling out order forms, sending off sales reports, completing client’s applications. It’s easy to let the paperwork stack up—but that often means dissatisfied customers, suppliers, or commissions that don’t get paid to you.

Laws regulating sales. To protect the public, many categories of sales and brokering require certification or licenses. A few regulated areas include real estate, stocks, and insurance/annuities. In some cases, getting this certification should not be overly intimidating or lengthy. For instance, many community colleges throughout the country offer courses to prepare for taking the state or local real estate agent exam.

Cash flow. You may have to pay for samples, supplies, even customers’ orders before you receive payment. And remember, your income may go through hills and valleys. Create a reserve fund with a percent of every order, so you’ll have money when times are slow.

Scams. All kinds of people target would-be salespeople with “business opportunities” or “distributorships.” Be cautious. Make certain you can make a lot more than you have to spend—whether on samples, supplies, or training. Honest companies rarely require their salespeople to pay very much; in fact, they often give you an advance against commission when you’re starting out.

What Business Should I Start?

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