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Look for a “steady gig.” Many businesses suitable for this E-Type are financially unstable. Try to find consistent income sources. It may be more glamorous to headline at a nightclub than to sing at a wedding, but remember, on the way to stardom, you still have to pay the rent. And if you’re good, guests at the wedding still applaud.

If you’re a performer, you may need to start by doing unpaid performances to get public exposure (as well as experience). Seek out opportunities that can give you visibility with potential customers. And don’t forget to have business cards made up ahead of time to hand out.

If you’re a host, remember to let some other people shine too. If you’re going to be the maitre ‘d, then someone else has to be the chef. After all, you can’t be everywhere at once.

If yours is a hospitality business, location is critical. No matter how great you cook, or how charmingly you decorate, people won’t come to your restaurant or bed & breakfast unless they like the location.

Obvious (and Not-So-Obvious) Business Choices for This E-Type

Musician for weddings, parties, fundraisers, funerals

Product demonstrator

Restaurant

Miniature golf course/family entertainment complex

Wedding planner

Bed & Breakfast

Party DJ

Hairdresser

Bar/Pub owner

Birthday party clown

Singer

TV/Movie extra (“background performer”)

Banquet room operator

Magician

Festival coordinator

Voice-over actor for commercials

Remember the corporate market. Whether as a performer or in a hospitality business, you’ll find that corporate customers can be a good target market. After all, businesses spend a great deal on travel, dining and drinking, and entertainment.

Party on!