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Target business customers. Writing an in-house newsletter for the electric company may not seem exciting, but they probably need your services month-after-month, year-after-year. Whether writing, editing, or training, the business world often pays communicators better than media outlets.

Pursue “boring” topics and media outlets. Yes, it is possible to enjoy writing articles for “Waste Management Monthly,” especially if it pays the bills. Offering seminars on OSHA (Occupational and Safety and Health Administration) compliance may get you more customers than giving motivational speeches.

Don’t expect to start at the top. You may have to do proofreading before you can do copyediting before you write feature articles. The key is building relationships, especially with key editors or others who can send business your way.

Develop a specialty. You’ll be able to get more work—and command higher fees—once you are seen as an expert in a particular area. You’ll also be able to work faster and more efficiently.