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This E-Type falls into two basic categories: advisors and counselors.

Advisors: Most consultants would fall into this category, including management consultants, financial planners, and other professionals—such as lawyers and accountants—who act in an advice-giving capacity. Clients turn to advisors to deal with a specific problem or to provide ongoing guidance in the area of the Advisor’s specialty.

While I’m referring to these people as “Advisors,” they generally also perform some functions for clients—preparing contracts or marketing materials, setting up accounts, conducting research and so on. But their clients turn to them—and rely on them—for their advice and expertise.

One burgeoning new field for advisors is that of “coaches.” This is not a sports or fitness coach but a business or personal coach, who assists clients in setting and reaching personal goals. Such coaches work with clients over time to support them and guide them in their efforts.

Counselors: Most people with the word or description “therapist” in their business title fall into the category of “Counselor.” This, of course, includes psychologists, clinical social workers, and other mental health therapists. But “Counselor” also includes any one who helps individuals or groups think through personal or professional issues, such as Human Resource (personnel) advisors, alternative or holistic therapists, and personal “coaches.”

Many counselors, especially those dealing with the client’s psychological or emotional well-being, must have specific education and be certified by their professional association and/or state to provide their services.

Advisor/Counselor E-Types are fortunate in having a wide range of choices in the style of business appropriate for them. They can work alone or in a practice, a firm, or a company with others. They can work from home or in an office, or they can visit their client’s place of business. It can be a part-time business or a full-time practice. They generally have a great deal of flexibility in choosing their work style and time commitment.

One other note: Many Advisor/Counselor E-Type businesses are good choices for retirement businesses. If you have expertise and experience doing something, perhaps now you’re ready to move on to being an “expert,” rather than a practitioner—whether in construction (e.g., building inspector) or law or almost any field. You may find that you’re now better able to turn over the reins of control and sell your knowledge instead of your labor.