Читать книгу What Business Should I Start? - Rhonda Abrams - Страница 11

When someone first considers going into business for themselves, they typically start by considering their interests. Of course, you want to have a business that interests you, but your interests are just a starting point.

The question is not only what you like to do, but how you like to—and how you’re suited to—do it. Your E-Type helps define the way you work best—regardless of the industry or area of interest.

So how does it work? Let’s go back to the issue of what interests you to see how knowing your E-Type can help you shape your choice of business.

Let’s say you’re interested in antiques. There are lots of different ways you can have a business involved with antiques. You could:

sell antiques

appraise antiques

restore antiques

publish books about antiques

Each of these businesses centers around your interest area, but each requires very different types of skills and different ways of working.

Even if you know that you want to sell antiques, does that mean you’d be happy owning a retail store? Or would you be better suited to shopping at flea markets for bargains you can turn around and sell? Or perhaps you have the capability to profitably buy and sell antiques on eBay?

Your interest is clear—antiques—but you’ve got a number of different ways to build a business around that interest.

The question is how you like to work and what suits your situation. If you prefer working with your hands, you might want to be an antique restorer. If you like traveling and shopping, you might want to buy and sell at flea markets. If you want to interact with people every day, you might want to open an antiques store.

That’s where understanding your E-Type comes in.