Читать книгу What Business Should I Start? - Rhonda Abrams - Страница 10

People have different personalities and preferences, attitudes and abilities. These shape the way each one of us works best.

When it comes to finding a job, we understand this. We know that different careers suit different people. And if we haven’t succeeded in one career, we often know it’s because we haven’t found the right “fit” yet.

So, when we’re trying to figure out which job to apply for, or which career path to pursue, we do some self-examination. There are a variety of personality or career-aptitude tests we can take in school, career counseling centers, or on our jobs. Yet, when it comes to starting a business, we somehow think that only one kind of person can succeed.

But there are thousands of different kinds of businesses. These various businesses require different skill sets, different interests, different personality types, different working styles.

Defining your E-Type is the first step in helping you find the right business opportunity for you. By understanding what type of entrepreneur you are—not what traits should be possessed by some hypothetical entrepreneur—you have a much better grasp of the types of businesses in which you can succeed. As importantly, you have a better sense of which kinds of businesses to avoid.

The good news? With so many different businesses to choose from, and businesses suited to all different E-Types, you’re certain to find a business that’s right for you.