Читать книгу What Business Should I Start? - Rhonda Abrams - Страница 22

1.You have expertise people are willing to pay for. Often this means having a professional education and certification (lawyers, therapists, MBAs, accountants, etc.) or years of experience in a field.

2.You have the people skills to work one-on-one or in small groups and earn the confidence and trust of clients. The only way your advice is valuable is if someone trusts you enough to respect and listen to you.

3.You’re able to sell yourself. Since you are the “product,” you have to be your own promoter. Even when a client has called you, you have to be able to articulate what benefits you offer them.

4.You’re able to network. Most Advisor/Counselors get clients through word of mouth—by joining community or industry groups, attending functions, etc. You’ve got to get out there and mingle.

5.You’re able to let go. The client—not you—is in charge. Sometimes they’ll take your advice; often they won’t. You have to be able to watch them make mistakes even when they’ve paid you good money to keep them from doing so.

6.You like to help. You want to make a difference. Whether it’s helping a client figure out a better marketing campaign or a husband figure out a better way to communicate with his wife, you want to help contribute to the well-being of others. You lend a hand—and an ear.