Читать книгу What Business Should I Start? - Rhonda Abrams - Страница 23

Offer something meaningful to others. Just because you love giving other people your opinion doesn’t mean they’ll be willing to pay for it. Be able to show (or tell) clients that your background, education, track record, and experience can directly improve their lives or businesses.

Make sure you’ve got the expertise. If you think you’re definitely an Advisor/Counselor E-Type but don’t already have the appropriate background or education for many of these businesses (e.g., therapist), consider either going back to school or finding a suitable Advisor/Counselor business that may take much less time to enter (e.g., employee assistance professional).

Carve out a niche. While finding a specialty can give virtually every business a competitive advantage, it’s especially true when it comes to Advisor/Counselor businesses. For instance, a therapist who specializes in troubled teens will have an easier time marketing their practice than will a general therapist.