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A syndicated columnist, best-selling author, and popular public speaker, Rhonda Abrams has spent more than 15 years advising, mentoring and consulting entrepreneurs and small business owners. Her knowledge of the small business market and her passion for entrepreneurship have made her one of the nation’s most recognized advocates for small business.

Rhonda’s weekly newspaper column, “Successful Business Strategies,” is the nation’s most widely-read column about entrepreneurship, reaching more than 20 million readers through 130 newspapers, USATODAY.com, Inc.com, and Costco Connection magazine.

Rhonda’s first book, The Successful Business Plan: Secrets & Strategies, was acclaimed by Forbes magazine as one of the two best books for small business and by Inc. magazine as one of the six best books for start-ups. Now in its fourth edition, it is used as the primary text for business plan classes by more than 100 business schools.

In her second book, Wear Clean Underwear: Business Wisdom from Mom, Rhonda illuminates how incorporating strong values into running a business can also benefit the bottom line. She examines the business practices of several outstanding companies, including Southwest Airlines, Kinko’s, and 3M. Wear Clean Underwear was a selection of the Book-of-the-Month Club. It has been translated into Japanese, Dutch, and Korean.

Rhonda’s latest book, published in association with What Business Should I Start? is Six-Week Start-Up: A step-by-step program for starting your business, making money, and achieving your goals. The book takes readers step-by-step through the process of bringing their business idea to life—handling everything from choosing a business name to finding a location, to hiring and managing employees—all in a period of just six weeks.

An experienced entrepreneur, Rhonda has started three successful companies, including a small business planning consulting firm. Her experience gives her a strong real-life understanding of the challenges facing entrepreneurs. Currently, she is the founder and CEO of The Planning Shop, a company focused on providing entrepreneurs with high quality information and tools for developing successful businesses.

Rhonda was educated at Harvard University and UCLA. She lives in Palo Alto, California.